Franja

The Visual Marketing Symposium - Franja is set to take place at Corferias in Bogotá, Colombia, promising a dynamic gathering for professionals in the eye care industry. This event, organized by the Franja Group, will attract a diverse audience from across Colombia and beyond, including participants from Ethiopia, Kenya, Pakistan, and Sierra Leone. The symposium aims to cover various aspects of visual marketing and its significance in the eye care sector.The symposium will feature a lineup of distinguished speakers and exhibitors specializing in the fields of optometry and ophthalmology. Notable figures include co-founders and scientific directors of leading ophthalmic organizations, optometrists engaged in cutting-edge research, and educators from prestigious universities. The event will highlight trends in optometry practices, advancements in contact lenses, and the clinical management of myopia. Attendees will benefit from insights into emotional states and visual health, as well as discussions surrounding pediatric optometry and the latest in refractive surgery techniques. This gathering serves as an essential platform for networking, knowledge sharing, and professional development for those involved in eye care and related fields.The symposium will take place on July 9 and 10, 2026, strategically scheduled around the presidential elections in Colombia to ensure maximum participation. Attendees can look forward to engaging presentations, workshops, and opportunities to connect with industry leaders and innovators. The event promises to blend lifestyle, vision, fashion, and business, making it an unmissable occasion for anyone invested in the future of eye care. With a focus on the latest trends and technologies, the Visual Marketing Symposium - Franja is set to be a pivotal event for shaping the direction of the industry.