The backlash: Sustainability is dead, or is it?

An IMD masterclass focused on transforming sustainability pressures into strategic opportunities, exploring how businesses can adapt amidst geopolitical tensions and economic volatility. Participants will learn about the sustainability backlash, strategic repositioning, and integrating sustainability into core strategies for long-term value creation. The session includes insights from IMD's Professor of Sustainable Innovation and Business Transformation, as well as engagement with program advisors.