International Tourism & Hospitality Exhibition - 巴塞罗那

The International Tourism & Hospitality Exhibition - Barcelona, is one of the most influential events in the Mediterranean region and European tourism and hospitality industry. This exhibition has a long history, typically held annually in spring, bringing together elites, innovators, and decision-makers from the global tourism industry. The exhibition is jointly organized by renowned exhibition organizers such as Fira de Barcelona, and is dedicated to promoting innovative development and international cooperation in the tourism industry. As a bridge connecting global tourism resources with the Spanish and European markets, this exhibition is not only an important platform for showcasing the latest tourism products, services, and technologies but also an excellent opportunity for industry professionals to conduct business negotiations, exchange experiences, and gain insights into market trends. Each edition of the exhibition attracts hundreds of exhibitors from around the world, including national tourism boards, airlines, hotel groups, travel agencies, technology providers, etc., as well as tens of thousands of professional visitors, including tourism wholesalers, retailers, corporate travel managers, conference organizers, investors, etc. Through a rich program of concurrent activities, such as industry forums, seminars, B2B matching meetings, and destination presentations, the exhibition deeply explores the challenges and opportunities facing the tourism industry, providing comprehensive value for exhibitors and visitors. Its strong international influence makes it an indispensable platform for expanding into the Spanish and global tourism markets.

The Barcelona International Tourism Exhibition (B-Travel) features a wide range of exhibits, covering multiple sub-sectors of the tourism industry. Core exhibition areas include: cultural and leisure tourism, highlighting historical sites, museums, art galleries, theme parks, and natural landscapes from around the world, as well as cultural experience activities such as music festivals and theatrical performances; gastronomic tourism, bringing together characteristic restaurants, cooking classes, wine tastings, food festivals, and local agricultural products from across the globe, offering visitors in-depth culinary experiences; sports tourism, covering travel products related to watching major sporting events, participating in marathons, skiing, diving, golf, and various other sports activities; cruises and sea holidays, showcasing various itineraries and themes from large luxury cruises to small expedition cruises, as well as yacht rentals, sailing, and island getaways; adventure and new experience tourism, including desert tourism, ecotourism, volunteer travel, virtual reality tourism, and other innovative tourism products. In addition, the exhibition also features a special offers zone, providing various discounted travel packages, cheap flights, and hotel deals. At the same time, the exhibition highly focuses on diversity and inclusivity, with an LGTB tourism section promoting LGTB-friendly travel destinations and services. The exhibition also explores travel solutions in times of financial crisis, offering affordable travel options for visitors with different budgets.

No fee information available. Please contact us for a quote.