International Tourism & Hospitality Exhibition - 吉达

The International Tourism & Hospitality Exhibition - Jeddah will be grandly opened in Jeddah, Saudi Arabia on April 1, 2026. This exhibition is one of the most influential events in the tourism and hospitality industry in the Middle East, dedicated to promoting innovation and development in Saudi Arabia's tourism and hospitality sector. The exhibition brings together top global hotel equipment suppliers, food and beverage producers, tourism service providers, and industry experts to discuss cutting-edge industry trends and showcase the latest products and technologies. As an important component of Saudi Arabia's "Vision 2030", the tourism industry is experiencing unprecedented development opportunities, and this exhibition will serve as an excellent platform for enterprises to expand into Saudi Arabia and the surrounding Gulf countries. The exhibition not only provides opportunities for product display and business negotiations but will also host a series of high-level forums, seminars, and live demonstrations, covering hot topics such as hotel investment, sustainable development, digital transformation, and customer experience enhancement. Previous editions of the exhibition attracted hundreds of exhibitors from over 30 countries and regions worldwide, as well as tens of thousands of professional visitors, including hotel owners, operators, procurement managers, catering service providers, and travel agency executives. With its professional organization, rich content, and excellent results, the exhibition has won widespread acclaim in the industry, making it an unmissable annual event for understanding the Middle Eastern market, expanding business horizons, and establishing cooperative relationships.

The International Tourism & Hospitality Exhibition in Jeddah, Saudi Arabia, features a wide range of exhibits, comprehensively covering the core areas of the tourism and hospitality industry. These primarily include the following major categories: First, international tourist destinations, bringing together national and regional tourism boards from around the world to showcase their unique tourism resources, visitor experiences, and diverse tourism services. Second, Saudi tourism promotion, with participation from government and local agencies, vigorously promoting Saudi Arabia's rich cultural heritage, unique tourism experiences, and comprehensive tourism services. Core exhibition areas also include airlines, destination management companies (DMCs), cruise lines and marine tourism providers, as well as major travel agencies and tour operators. In terms of hotels and accommodation, exhibits cover various types of accommodation facilities, from luxury hotels and resorts to serviced apartments. Furthermore, the exhibition also features specialized zones for transportation and logistics, tourism wholesalers, industry training and education, and tourism technology solutions, providing a one-stop procurement and exchange platform for industry professionals.

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