Cosmoprof North America-Las Vegas

Cosmoprof North America (CPNA), recognized as the leading business-to-business (B2B) beauty exhibition in the Americas, will host its 22nd edition at the Mandalay Bay Convention Center in Las Vegas. The event serves as a vital platform for the beauty industry, fostering new relationships and collaborations among professionals. CPNA is a premier launching pad for new beauty brands, showcasing revolutionary technologies, product innovations, and new channels for manufacturing, packaging, and distribution. The event highlights the best in beauty categories such as skin care, hair care, nail care, toiletries, fragrances, organic beauty products, tools, and accessories, with a focus on specialized professional retail and distribution.The event will feature Cosmopack North America, the only event in the Americas dedicated entirely to the beauty supply chain, covering areas such as raw materials and ingredients, private label and contract manufacturing, primary and secondary packaging, and machinery solutions. The conference format, known as CosmoTalks, combines creativity, inspiration, and business discussions tailored to industry professionals. Additionally, the exclusive CosmoTrends report will showcase the most innovative products from Cosmoprof exhibitors, giving attendees insight into cutting-edge developments in the cosmetics industry.A significant highlight of the event will be a conversation with Grammy Award-Winning Singer and Beauty Founder Toni Braxton, who will discuss her journey in creating the luxury body skincare line, Nude Sugar. The event will also tackle pressing industry topics like sustainable packaging and the complexities brands face in navigating sustainable practices. Furthermore, discussions will cover the evolving influence of Generation Z as beauty consumers, particularly their role in user-generated content on platforms like TikTok and YouTube, and how this shift is changing brand marketing. Another key focus will be on the next frontier in beauty, emphasizing the need for gender-neutral products and diverse representation in brand marketing and staffing, showcasing how consumers are increasingly driving the change in the industry. Organized by the Professional Beauty Association, Cosmoprof North America is expected to draw around 26,000 visitors and feature over 1,145 exhibitors. The event ranks 47th globally and 6th in the USA within the category of Fashion & Beauty. Its designation reach includes professionals such as cosmetologists, with a significant audience reach throughout the USA.

No exhibit scope information available.

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