2026 The 16th China (Chongqing) Dragon Boat Festival Food Expo and Zongzi Culture Festival

After years of dedicated operation, the 2026 16th China (Chongqing) Dragon Boat Festival Food Expo and Zongzi Culture Festival has become a highly influential benchmark exhibition for boosting Dragon Boat Festival-themed consumption in the Chengdu-Chongqing region. This exhibition will be held from June 7 to June 17, 2026, at the Chongqing International Convention and Exhibition Center (Nanping), covering an exhibition area of 10,000 square meters. It is expected to attract over 400 exhibitors and more than 20,000 on-site visitors. The exhibition closely aligns with national consumer promotion initiatives and the consumption upgrade actions of the Chengdu-Chongqing economic circle, using traditional Dragon Boat Festival culture as a link, holiday consumption market as an engine, and precise supply-demand matching as its core. Organized by the Sichuan Provincial Suppliers Chamber of Commerce, Chongqing Lansheng Convention and Exhibition Service Co., Ltd., and other units, the exhibition comprehensively gathers high-quality resources across all categories, building an efficient business platform integrating brand display, popular product sales, channel matching, business negotiation, market expansion, and precise customer acquisition. It is the preferred festive business event for government-enterprise collaboration, industrial synergy, and win-win outcomes for businesses.

National brand zongzi delicacies (eight major zongzi schools, time-honored brands, internet-famous zongzi, high-end Dragon Boat Festival gift boxes, zongzi cultural and creative derivatives), Sichuan-Chongqing characteristic agricultural geographical indications (geographical indication products, poverty alleviation agricultural products, organic fresh produce, premium grains and oils, mountain delicacies and fungi, dried aquatic products), famous wines, teas, and snack foods (Baijiu, red wine, craft beer, Sichuan tea, famous brand tea drinks, casual snacks, dried meat and braised products, pre-made dishes, seasonings, dairy products), Dragon Boat Festival business gift customization (corporate benefits, business gifts, union procurement, high-end custom gift boxes, food combination gifts, cultural and creative gifts, health gifts, intangible cultural heritage gifts), national trend apparel and summer home textiles (Chinese style outfits, new summer clothing, cool-touch home textiles, household goods, fashion shoes and bags, sun protection products), cultural tourism and creative products and intangible cultural heritage handicrafts (Dragon Boat Festival folk cultural and creative products, intangible cultural heritage crafts, national trend IPs, cultural tourism souvenirs, city-specific commemorative items), health and wellness and quality living (tonics, health-preserving ingredients, household health products, maternal and infant products, seasonal small home appliances), etc.

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