International Tourism & Hospitality Exhibition - 伯尔尼

The International Tourism & Hospitality Exhibition - Bern, also known as the Switzerland Bern International Holiday Tourism Exhibition, is a major event in the Swiss tourism and hotel industry, held annually in Bern. This exhibition has a long history and, since its inception, has become a bridge connecting all parts of the global tourism industry chain, exerting widespread influence in the Swiss and European tourism markets. The exhibition brings together numerous industry elites from around the world, including tourism destinations, hotel groups, airlines, travel agencies, and technology service providers. Each year, it attracts tens of thousands of professional visitors and travel enthusiasts, including tour wholesalers, retailers, corporate travel procurement managers, hotel owners, investors, and general consumers. The exhibition is not only a platform for showcasing the latest tourism products and services but also an excellent opportunity for industry trend releases, technological exchanges, and business cooperation negotiations. Through a series of professional forums, seminars, and on-site activities, the exhibition is committed to promoting the sustainable development of the tourism industry, providing valuable opportunities for exhibitors and visitors to gain insights into market dynamics and expand business networks. The exhibition plays a crucial role in promoting the development of Swiss tourism and international exchange, serving as an important platform for enterprises to expand into the Switzerland market and understand the latest trends in the Tourism & Hospitality industry.

The exhibit range of the Switzerland Bern International Holiday Tourism Exhibition primarily revolves around three core themes: Buses & Travel, Mountains & Waters, and Ocean & More. Under the 'Buses & Travel' theme, the exhibition gathers numerous travel agencies, tour operators, bus companies, railway companies, and airlines, offering diverse travel products, including city tours, cultural explorations, adventure tourism, and high-end customized trips. Additionally, it covers car rental services, travel insurance, and various travel accessories. Under the 'Mountains & Waters' theme, the exhibition focuses on nature and outdoor activities, showcasing mountain and lake tourism resources in Switzerland and globally. Exhibitors include ski resorts, hiking route operators, national park management agencies, and companies offering activities such as mountaineering, skiing, kayaking, and sailing, while also displaying related outdoor sports equipment and apparel. Under the 'Ocean & More' theme, the exhibition focuses on seaside vacations, cruise travel, and island scenery, showcasing popular beach destinations, luxury cruise lines, and spa resorts worldwide. Furthermore, the exhibition also covers accommodation services such as hotels, resorts, and B&Bs, as well as travel technology, online booking platforms, and destination management companies, providing visitors with one-stop travel solutions.

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