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OKTOBERFEST
慕尼黑啤酒节
9/19/2026 - 9/19/2026
德国 慕尼黑
Theresienwiese
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Introduction
Oktoberfest in Munich is the world's largest beer festival. Since its inception in 1810, it has become an important part of German and global culture. Held annually on the Theresienwiese in Munich, it attracts millions of visitors from all over the world. This historic festival, originally established to celebrate the wedding of King Ludwig I of Bavaria, has evolved into a comprehensive event combining beer culture, traditional food, entertainment facilities, and folk performances. During the festival, major renowned breweries offer a wide variety of German beers in huge beer tents, accompanied by traditional Bavarian music and dance performances, creating a joyful and festive atmosphere. In addition to beer tasting, Oktoberfest also incorporates elements of a large amusement park, featuring various rides and entertainment programs suitable for the whole family. It is not only a concentrated display of German beer culture and brewing craftsmanship but also an excellent platform to experience the Bavarian way of life and the warm hospitality of the German people. The festival is dedicated to promoting traditional culture and fostering international exchange, bringing significant economic benefits and international influence to Munich each year, making it an unmissable annual event for the global food and beverage industry, especially the beer sector.
Exhibit Scope
German beers, including lager, wheat beer, dark beer, Kölsch, and various other traditional and specialty beers; Bavarian traditional cuisine, such as roasted pork knuckle, roasted chicken, sausages, pretzels, cheese noodles, gingerbread, etc.; Non-alcoholic beverages, such as soft drinks, fruit juices, mineral water, etc.; Beer brewing equipment and technology, including mashing equipment, fermentation tanks, filtration systems, filling equipment, packaging machinery, hops, malt, yeast, and other raw materials; Catering service equipment, such as kitchen equipment, tableware, beer glasses, tables and chairs, tent construction services; Traditional costumes and handicrafts, such as Bavarian traditional leather trousers (Lederhosen), dresses (Dirndl), hats, souvenirs, etc.; Amusement rides and entertainment equipment, including roller coasters, Ferris wheels, carousels, shooting booths, etc.; Music performances and stage equipment; Safety and security services; Travel and accommodation services; Cultural experiences and interactive programs.
Exhibition Fees
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Venue Info
Theresienwiese
德国 慕尼黑