2026 Winter International Beauty & Cosmetics Exhibition Athens, Greece

The 2026 Beauty Forum Athens Winter International Beauty & Cosmetics Exhibition is a highly influential professional beauty and cosmetics industry event in Greece and Southeast Europe. Organized by an experienced exhibition company, it is held every winter at the Metropolitan Expo in Athens, providing beauty professionals with an efficient platform for networking, procurement, and learning. The exhibition has a long history, having successfully held numerous editions over the years, accumulating rich industry resources and a widespread international reputation, making it a key indicator for the Greek beauty market. The exhibition is grand in scale, typically attracting hundreds of renowned brands and emerging enterprises from dozens of countries and regions worldwide, with an exhibition area spanning tens of thousands of square meters. Exhibitors cover various fields, including beauty product manufacturers, distributors, equipment suppliers, and professional service agencies. The audience is large and professional, primarily including beauty salon owners, hairdressing salon owners, dermatologists, plastic surgeons, makeup artists, nail technicians, SPA managers, retailers, wholesalers, importers, distributors, as well as industry media and students from professional academies. Tens of thousands of professional visitors attend each year to visit and negotiate, including international buyers from the Balkan Peninsula, the Middle East, and North Africa. The importance of this exhibition is reflected in several aspects: firstly, it is the launch platform for the latest products, technologies, and trends in the Greek beauty market, where participating companies can release new products and expand their market share; secondly, it provides an excellent springboard for international brands to enter the Greek and surrounding markets, helping companies establish distribution networks and partnerships; furthermore, during the exhibition, a series of high-level seminars, workshops, live demonstrations, and professional competitions are held, inviting industry experts to share cutting-edge knowledge and practical experience, thereby enhancing the overall industry level. These activities not only enrich the exhibition content but also provide valuable learning and networking opportunities for professionals, enabling them to keep pace with industry developments and master the latest technologies and management concepts. The exhibition is committed to promoting innovation and development in the beauty industry and fostering international cooperation and trade, making it an unmissable annual event for beauty industry professionals.

The exhibit range of the 2026 Beauty Forum Athens Winter International Beauty & Cosmetics Exhibition covers various sub-sectors of the beauty and cosmetics industry, providing a comprehensive and professional display and procurement platform for exhibitors and visitors. Key exhibit categories include: 1. **Professional Beauty Products and Treatments:** Covering facial care products (cleansers, toners, serums, creams, masks, etc.), body care products (shower gels, body lotions, scrubs, essential oils, etc.), hand and foot care products, anti-aging products, whitening products, acne treatment products, sensitive skin care products, organic and natural beauty products, medical beauty products, etc. 2. **Makeup and Fragrances:** Including various makeup products (foundations, concealers, loose powders, eyeshadows, eyeliners, mascaras, lipsticks, lip glosses, blushes, etc.), professional makeup tools and accessories (makeup brushes, beauty blenders, eyelash curlers, etc.), stage makeup and special effects makeup products, perfumes, colognes, fragrance products, etc. 3. **Hair Care Products and Equipment:** Covering shampoos, conditioners, hair masks, styling products (hair spray, mousse, hair wax), hair dyes, perming solutions, hair growth products, wigs and hair accessories, professional hair dryers, curling irons, straighteners, hairdressing tools (scissors, combs), hair salon equipment and furniture, etc. 4. **Nail Products and Services:** Including nail polish, gel polish, UV gel, nail tools (nail files, cuticle nippers), nail tips, nail decorations, UV lamps, nail care products, nail salon equipment and services, etc. 5. **Beauty Instruments and Equipment:** Covering professional beauty salon instruments (RF devices, ultrasonic导入仪, microcurrent beauty devices, laser hair removal devices, skin analysis devices, water light devices, hot and cold spray devices, etc.), home beauty devices, SPA equipment (massage beds, sauna equipment, hydrotherapy equipment), body shaping equipment, hair removal equipment, etc. 6. **Beauty Salon and SPA Supplies:** Professional beauty salon brand products, SPA care products, aromatherapy products, massage essential oils, disposable supplies (bed sheets, towels, gloves), workwear, beauty salon management software and systems, etc. 7. **Raw Materials, Packaging, and OEM/ODM Services:** Various cosmetic raw materials (active ingredients, fragrances, preservatives, emulsifiers, etc.), cosmetic packaging materials (bottles, jars, tubes, pump heads, sprayers, etc.), label printing, OEM/ODM contract manufacturing services, filling equipment, etc. 8. **Eyelash and Semi-Permanent Makeup:** False eyelashes, eyelash extension products and tools, eyelash growth serums, semi-permanent makeup products (microblading, eyeliner tattooing, lip color pigments and instruments), tattoo products and equipment, etc. 9. **Health and Wellness:** Oral beauty products (collagen, vitamins, etc.), dietary supplements, healthy beverages, weight management products, aromatherapy products, spa and wellness services, etc. 10. **Professional Education and Training:** Beauty and hairdressing schools, training institutions, professional books, magazines, and industry media, etc. The exhibition aims to provide a one-stop procurement and exchange platform for professionals in the industry, showcasing the latest achievements across the entire industry chain from R&D, production to sales and services.

No fee information available. Please contact us for a quote.