FRUIT ATTRACTION

The 2026 Fruit Attraction fruit and vegetable exhibition in Madrid, Spain (hereinafter referred to as Fruit Attraction), is one of the most important international events in the global fruit and vegetable industry, held annually at the IFEMA Exhibition Center in Madrid, the capital of Spain. Since its first staging in 2009, Fruit Attraction has rapidly established its core position in the global fruit and and vegetable trade calendar due to its excellent organization, expanding scale, and increasing international influence. The exhibition is jointly organized by IFEMA MADRID and FEPEX (Spanish Federation of Associations of Producers and Exporters of Fruits, Vegetables, Flowers and Live Plants), aiming to promote business exchange, innovative development, and market expansion in the global fruit and vegetable industry. Fruit Attraction is not just a simple trade exhibition; it is a comprehensive platform integrating information exchange, technology display, market analysis, and business negotiations. The exhibition attracts thousands of exhibitors and tens of thousands of professional visitors from over 100 countries and regions worldwide each year. Exhibitors cover the entire industry chain, from fruit and vegetable cultivation, harvesting, processing, packaging, and cold chain logistics to marketing and retail. The audience includes international buyers, retailers, distributors, importers, exporters, catering service providers, technology suppliers, as well as industry experts and media. The exhibition is renowned for its high degree of internationalization and professionalism, serving as an important bridge connecting the fruit and vegetable markets of Europe, Latin America, Africa, and Asia. It provides an excellent opportunity for exhibitors to showcase their latest products, technologies, and services, and also offers a valuable platform for buyers to discover quality suppliers, establish cooperative relationships, and understand industry trends. Each year during the exhibition, a series of high-level seminars, forums, and special events are held to discuss hot industry topics such as sustainable development, organic agriculture, food safety, digital transformation, and market access, contributing wisdom and strength to the industry's development. Fruit Attraction has become an indispensable annual event for the global fruit and vegetable industry, a frontier for observing market dynamics and seizing business opportunities.

The exhibition scope of the 2026 Fruit Attraction fruit and vegetable exhibition in Madrid, Spain, covers the entire value chain of the fruit and vegetable industry, aiming to provide a one-stop sourcing and networking platform for global professionals. The exhibits are finely categorized to ensure that professionals from all fields can find what they need. **I. Fresh Fruits and Vegetables:** * **Fresh Fruits:** Apples, pears, citrus (oranges, lemons, grapefruits), berries (strawberries, blueberries, raspberries), stone fruits (peaches, apricots, plums), tropical fruits (bananas, mangoes, pineapples, avocados), grapes, melons, watermelons, etc. * **Fresh Vegetables:** Leafy greens (lettuce, spinach, cabbage), root vegetables (potatoes, carrots, onions), solanaceous vegetables (tomatoes, peppers, eggplants), legumes (peas, green beans), cruciferous vegetables (broccoli, cauliflower), mushrooms, etc. * **Organic Fruits and Vegetables:** Certified organic fresh fruits and vegetables of various types. * **Specialty Fruits and Vegetables:** Regional specialty products, rare varieties, newly cultivated varieties. **II. Processed Fruit and Vegetable Products:** * **Frozen Fruits and Vegetables:** Quick-frozen fruits, quick-frozen vegetables, mixed vegetables. * **Dehydrated Fruits and Vegetables:** Dried fruits, dried vegetables, freeze-dried products. * **Canned Fruits and Vegetables:** Canned fruits, canned vegetables, pickled vegetables. * **Fruit and Vegetable Juices:** Pure fruit juice, mixed fruit juice, vegetable juice, concentrated juice. * **Jams, Purees, and Jam Products.** * **Pre-cut Salads and Ready-to-eat Fruits and Vegetables.** **III. Production Technology and Equipment:** * **Cultivation Technology:** Seeds, seedlings, fertilizers, pesticides, biological control, greenhouse equipment, irrigation systems, soilless cultivation technology. * **Harvesting Equipment:** Automated harvesting robots, harvesting tools, transport vehicles. * **Sorting and Packaging Equipment:** Optical sorters, weight sorters, packaging machines, packaging materials (trays, films, mesh bags, cartons), label printing equipment. * **Cold Chain Logistics and Storage:** Cold storage equipment, refrigerated transport vehicles, temperature control systems, preservation technology, controlled atmosphere storage equipment. * **Processing Equipment:** Washing machines, peeling machines, slicing machines, juicers, dryers, quick-freezing equipment. * **Quality Control and Testing Equipment:** Pesticide residue detectors, refractometers, hardness testers, colorimeters. **IV. Auxiliary Services and Solutions:** * **Logistics and Transportation Services:** International freight, cold chain logistics, warehousing services, customs brokerage services. * **Marketing and Brand Promotion:** Brand planning, market consulting, advertising services, e-commerce platforms. * **Certification and Testing Services:** Organic certification, GAP certification, food safety certification, quality testing. * **Financial and Insurance Services.** * **Information Technology and Software:** Farm management software, supply chain management systems, traceability systems, big data analytics. * **Industry Associations and Media.** Through the comprehensive display of these exhibits, Fruit Attraction provides participants in the fruit and vegetable industry with an ideal platform to understand the latest trends, discover innovative products, and establish strategic partnerships.

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