ASIA TV FORUM&MARKET

ASIA TV FORUM & MARKET (ATF) Singapore is the largest and most influential television content trading and cooperation event in the Asia-Pacific region. As one of the fastest-growing regions in the global entertainment content industry, ATF provides unparalleled trading and cooperation opportunities for the latest content across all types and platforms. The exhibition has a long history and far-reaching influence, attracting television content producers, distributors, buyers, investors, and related technical service providers from all over the world each year. ATF is not only a platform for content trading but also an important hub for industry trend releases, cutting-edge technology displays, and in-depth communication and cooperation. Exhibitors and visitors can connect deeply with top Asian buyers and establish extensive networks with the most influential participants in the industry, effectively promoting and distributing their content in the fastest-growing market globally. The scale of ATF has expanded year by year. The last exhibition covered a total area of 35,000 square meters, attracting 680 exhibiting companies from various countries and regions, including China, Hong Kong SAR, Brazil, Russia, the United States, Germany, Canada, Spain, the United Kingdom, Italy, and Japan, fully demonstrating its international influence. The number of attendees reached 35,000, highlighting ATF's immense appeal in the industry. The Asia-Pacific region, as the core growth engine of the global television industry, accounts for 61% of global multi-channel TV subscribers, and users in this region spend 44% of their viewing time on online content, the highest proportion globally. ATF precisely covers this vast and vibrant market, including key countries and regions such as China (live audience increased by 60% compared to 2018), India (the highest proportion of TV viewers aged 15-30, reaching 32%), Indonesia (children are the group with the longest viewing time), the Philippines (one of the fastest-growing economies), South Korea (the proportion of people aged 40 and above watching free channels increases year by year), Thailand (OTT platform VOD consumption accounts for 95% of online users), and Japan (47% of users access the internet via smartphones). These data fully illustrate the huge potential and diverse needs of the market targeted by ATF, making it a mature and indispensable industry platform.

The exhibition scope of ASIA TV FORUM & MARKET (ATF) Singapore covers all aspects of the television content industry chain, aiming to meet the needs and transactions of different types of content. Key exhibit categories include, but are not limited to: 1. **Film and TV Content Rights Trading**: Covering copyright sales, purchases, co-productions, and distribution licensing for various films, TV series, documentaries, animated films, variety shows, short dramas, web series, and more. Whether it's global distribution rights for completed works or investment cooperation opportunities for projects in development, suitable partners can be found here. This includes both traditional TV content and emerging content for digital platforms and streaming services. 2. **Digital Media and Streaming Services**: Showcasing the latest OTT (Over-The-Top) platform solutions, VOD (Video-On-Demand) services, live streaming technologies, short video content, interactive entertainment content, and applications of Virtual Reality (VR) and Augmented Reality (AR) in the content field. Exhibitors will present how to enhance user experience through innovative technologies and explore new business models. 3. **Content Production and Post-Production Services**: Including film and television production companies, post-production studios, special effects production companies, sound design, dubbing services, translation services, content localization solutions, photography equipment, lighting equipment, editing software, render farms, etc. These services provide comprehensive support for content creators from concept to final presentation. 4. **Broadcast Television Technology and Equipment**: Displaying the latest broadcast television transmission technologies, satellite communication, IPTV solutions, digital TV reception equipment, studio equipment, cameras, switchers, encoders, decoders, storage systems, playout systems, Media Asset Management (MAM) systems, etc., providing solutions for technological upgrades and infrastructure construction for broadcasters and content providers. 5. **Advertising and Marketing Solutions**: Including content marketing, brand integration, digital advertising platforms, audience analysis tools, social media marketing strategies, content monetization models, sponsorship cooperation opportunities, etc., helping content owners and brands achieve more effective market promotion and commercial value. 6. **Children's Content and Edutainment**: Specifically for child and youth audiences, including animated films, educational programs, interactive games, early childhood education content, and related衍生 products. This area emphasizes the educational, entertaining, and safe aspects of content to meet the needs of family audiences. 7. **Emerging Technologies and Innovative Content**: Exploring the application of Artificial Intelligence (AI) in content creation and distribution, the potential of blockchain technology in copyright management, the value of big data analysis in user behavior insights, the empowerment of 5G technology in the media industry, and other cutting-edge technological innovations in the entertainment content field. 8. **Talent and Training**: Showcasing film and television education institutions, industry associations, talent recruitment services, and professional skills training courses to support the cultivation and development of industry talent. This includes communication and cooperation among various professionals such as screenwriters, directors, producers, actors, and technicians.

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