MIDO

MIDO, the Milan Optical Eyewear Exhibition in Italy, is a grand event in the global optical eyewear industry. Founded in 1970, it is one of the world's largest professional eyewear exhibitions. The products exhibited are of high quality and excellent craftsmanship, and the latest styles and technologies introduced guide the fashion, trends, and direction of global eyewear consumption. Therefore, it enjoys a high reputation in the global industry, allowing industry professionals and visitors to gain a comprehensive understanding of the current development and future trends of the world's eyewear manufacturing industry. The Milan Optical Eyewear Exhibition (MIDO) hosted over 1305 exhibitors across seven exhibition areas at the New Milan Exhibition Center, welcoming over 58,000 professional visitors during the event, an 11% increase from the previous year. Both Italian and international participation showed an upward trend, with the latter specifically coming from over 160 countries and regions, including Asia, America, Africa, and across Europe. “Before the exhibition opened, we hoped for an increase in visitors compared to last year. Thanks to everyone's efforts and the industry's trust in us every year, we achieved the ambitious goals we set for ourselves,” said Giovanni Vitaloni, President of MIDO. “Throughout the exhibition area, we saw very active buyers on site showing strong interest in exhibitors, partly thanks to our cooperation with the Italian Trade Agency (ITA), an institution synonymous with high quality, excellence, and transparency, confirming that the Milan Eyewear Exhibition is a trade fair with these characteristics.” Achieving deals and building connections are essential added values, and also

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