International Tourism & Hospitality Exhibition - 博洛尼亚

The International Tourism & Hospitality Exhibition in Ferrara, Italy, will be grandly held in Bologna, Italy, on February 20, 2026. This exhibition is a significant event for the Italian tourism and hotel industry, bringing together elites and professionals from the global tourism sector. The exhibition has a long history, and since its inception, it has been dedicated to promoting the development and innovation of the tourism and leisure industry in Italy and Europe. As a leading exchange platform within the industry, it not only showcases the latest tourism products, technologies, and services but also provides an excellent opportunity for exhibitors and professional visitors to expand into the Italian and international markets and understand cutting-edge industry trends. The exhibition annually attracts hundreds of exhibitors from around the world, including tourism destination promotion agencies, hotel groups, airlines, travel agencies, technology solution providers, etc., as well as tens of thousands of professional visitors, such as hotel owners, travel agency managers, MICE organizers, investors, and media representatives. During the exhibition, a series of high-level forums, seminars, and business negotiation activities will also be held to deeply discuss the future development direction of the tourism industry, sustainable tourism, digital transformation, and other hot topics, providing valuable learning and cooperation opportunities for industry participants. This edition of the exhibition is expected to reach an exhibition area of 20,000 square meters, further consolidating its leading position in the European tourism and hotel industry.

As a comprehensive tourism and hospitality event, the exhibition's scope is expected to broadly cover all aspects of the tourism value chain. Core categories will include displays of major tourist destinations and attractions, with participation from national and regional tourism boards and related promotional agencies, showcasing their unique natural landscapes, cultural heritage, and tourism resources. The hotel and accommodation sector is another key focus, encompassing various accommodation types from international chain brands to boutique design hotels, resorts, and distinctive guesthouses, showcasing their services, management systems, and customer experiences. Travel technology will also occupy an important position, including online travel agencies (OTAs), hotel property management systems (PMS), smart tourism solutions, and virtual reality (VR) travel experiences, among other innovative technologies. Furthermore, the exhibition will gather airlines, cruise lines, car rental services, and other travel transportation providers, as well as full-service travel agencies and destination management companies. In terms of catering, there will be specialty restaurants, wineries, and ingredient suppliers showcasing local cuisine and culinary culture. The leisure and entertainment section will cover various holiday options such as spas, golf, and outdoor sports, along with related products. Finally, services and facilities related to meetings, incentives, conferences, and exhibitions (MICE), as well as tourist souvenirs and handicrafts, will also be important components of the exhibition.

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