ITB Berlin

ITB Berlin, the International Tourism Exchange in Germany, is the world's largest B2B tourism-specific exhibition. ITB is known as the golden market for the entire tourism industry, playing a huge role in promoting global tourism and serving as a barometer for the world tourism industry. Since 1966, there have been countless memories of the annual 'class reunion' for the tourism industry, and businesses have benefited from the relationships built there. ITB Berlin attracted more than 5,500 exhibitors from over 170 countries and regions. The China exhibition area, themed 'Hello! China,' debuted on the day of the exhibition. The China Cultural and Tourism Office in Frankfurt organized nearly a hundred representatives from 13 provinces and cities including Beijing, Shanghai, Jiangsu, Zhejiang, Anhui, Hunan, Guangdong, Hainan, Sichuan, Yunnan, Shaanxi, Harbin, and Ganzhou. This was their first collective appearance after the pandemic, showcasing the charm of Chinese culture and tourism through various on-site, off-site, and online promotion methods, and deeply promoting Chinese cultural and tourism resources. Zeng Yingru, Minister Counselor of the Chinese Embassy in Germany, stated at the opening ceremony of the China Pavilion that this participation is another vivid testament to the full return of China's tourism industry to the international tourism market. The full-speed return of China's tourism industry is injecting strong confidence and momentum into the recovery and revitalization of global tourism. She mentioned a series of tourism promotion measures recently introduced by the Chinese government and hoped that friends and industry colleagues would continue to pay attention to and support the development of China's tourism industry and actively participate in China's development.

Tourism: Tourism products, state-owned farms, travel agencies, resorts and camping equipment, airlines. Tourist Destinations: Cultural and artistic heritage centers, tourist attractions and resorts, convention and exhibition centers, cultural centers. Tourism Equipment: Cruise ships, golf courses, holiday camps, bars and entertainment venues, spas and beach resorts, etc.

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