FRUIT ATTRACTION SaO PAULO

Fruit Attraction São Paulo is the leading international fruit and vegetable industry event in the Southern Hemisphere, mirroring the Fruit Attraction Madrid in the Northern Hemisphere. Jointly organized by IFEMA MADRID and FIERA MILANO BRAZIL, the exhibition is scheduled to take place from March 24 to 26, 2026, at the São Paulo Expo in Brazil. As a crucial meeting point for fruit and vegetable producers in Brazil and across Latin America, the event offers an unparalleled platform for networking, business development, and knowledge sharing. The previous edition attracted over 16,000 professional visitors and 400 exhibiting brands, facilitating more than 1,500 bilateral business meetings, underscoring its significant influence in the industry. Brazil, as the largest market in Latin America and the third-largest fruit and vegetable producer globally, with agriculture accounting for 25% of its GDP, makes this exhibition an ideal gateway to this vibrant market.

The exhibition scope of Fruit Attraction São Paulo is extensive, covering all aspects of the fruit and vegetable supply chain. It is mainly divided into four exhibition areas: 1. Fresh Produce: Including various fresh fruits and vegetables, such as Brazil's abundant oranges, bananas, grapes, apples, citrus, pineapples, and corn, as well as various leafy greens, root vegetables, exotic tropical fruits, and organic products. 2. Auxiliary Industry: Covers products and services supporting fruit and vegetable cultivation and processing, such as seeds, fertilizers, pesticides, irrigation systems, packaging materials (e.g., cartons, plastic bags, labels), and primary processing equipment. 3. Technology: Showcases the latest technologies and solutions in the industry, including precision agriculture technology, automated sorting and grading equipment, quality control systems, advanced cold storage and preservation technologies, and software systems for farm management and supply chain traceability. 4. Fresh Food Logistics: Focuses on the transportation and storage of fresh produce, exhibiting cold chain transport vehicles, temperature-controlled warehousing solutions, freight forwarding services, and professional logistics consulting services, ensuring that fruit and vegetable products maintain optimal quality from farm to consumer.

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