COLOGNE WINE FAIR

Exhibition Scale: Less than 10,000. KolnWein, founded in 2006, is a renowned German wine exhibition. Since its inception, its scale and influence have steadily grown, providing an excellent platform for companies already in the market to further develop business relationships and for those looking to enter the market. The exhibition consistently operates on the principle of serving others, bringing together well-known companies and professionals to explore new business prospects, increase market share, and truly penetrate the booming local market. Winemakers and wineries present their best and latest wine creations in a stylish atmosphere. You have the opportunity to taste over 900 different wines, get comprehensive information on new vintages, and select wines personally reviewed by producers, which can then be ordered directly on-site. Market Analysis: Germany is a major exhibition country. German exhibitions have a long history, spanning over 800 years, making it an exhibition powerhouse. The country hosts over 200 international economic and trade fairs annually. In the current global economic downturn, the German exhibition industry stands out. In terms of economic output from the exhibition industry, Germany's direct output is about 2.2 billion USD, with a total social consumption of about 25 billion USD. German exhibitions are highly international and specialized, with a high proportion of foreign exhibitors and an astonishingly high proportion of foreign visitors. However, it is important to note that these international fairs are not open to the general public, only to trade visitors. Trade visitors include trade personnel, buyers, manufacturers, industry engineers, designers, etc. Therefore, they are highly beneficial for trade negotiations, contract signing, client acquisition, and market development. Each booth's decoration and setup are also very elaborate. At the same time, general fairs usually prohibit the sale of small items; violations will result in penalties from the fair. Based on the situation of international economic and trade fairs in Germany, they are highly international and specialized, with usually over 50% foreign exhibitors, some even reaching 80% to 90%, becoming true negotiation platforms for global sellers and buyers. According to Eurostat, the bilateral trade volume between China and Germany from January to September 2015 was 117.93 billion USD. Of this, German exports to China were 60.40 billion USD, accounting for 6.0% of Germany's total exports; German imports from China were 57.53 billion USD, accounting for 7.3% of Germany's total imports, an increase of 0.7 percentage points. From January to September, Germany's trade surplus with China was 2.87 billion USD, a decrease of 80.4%. China is Germany's fifth-largest export market and third-largest import source.

Wines (red wine, white wine, rosé wine, sparkling wine, dessert wine, fortified wine, etc.), spirits (whiskey, brandy, vodka, gin, rum, liqueurs, etc.), beer, fruit wine, sake, yellow wine, wine production equipment and technology, wine packaging materials and design, wine storage equipment, barware and accessories, wine education and training, wine media and publications, related services and consulting.

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